Medical Powerpoint Templates

Thursday, March 7, 2013

Selecting the Right Healthcare Marketing Channels



 There are numerous marketing channels at the disposal of medical and healthcare professionals. There are traditional marketing channels like, Press Release, email Marketing, paid inclusions in industry publications, etc. These are all tested and good in their capacity. But, there are many more to be explored and tapped in the greater marketing environment. 

You are aware of the Internet boom! People are online, and, we the huge opportunity in the form of digital channels, like email, social media, pay-per-click, etc.

Physicians, hospital executives and other medical marketing decision-makers are occupied with operations related to their profession and thus, marketing usually lags behind. Moreover, these entities do not want to sound “needy and greedy” by endorsing marketing for healthcare industry. Because of all this, they fail to fully evaluate all the media options available for them. 

If you are reading this post, chances are, you belong to healthcare industry. And, if you belong to healthcare industry, it would be good for you to know, that, each of these channels has its purpose and each has the potential to attract new patients if used properly. The challenge is to use the proper advertising channels. Those which are best fit for you, as far as budget and Return-on-Investment (ROI) are concerned.

With all due respect to all the other marketing channels, it seems that healthcare industry heavily relies on word-of-mouth and professional referrals. Social Media will sound a good fit in this scenario. But, unfortunately, this highly cost effective advertising is usually being ignored

Healthcare is all about society and society demands you being social! All you have got to do is, to be social, keeping in mind the demographics of your target audience. It’s fun, and it’s also very effective. 

www.slideworld.org is the #1 social media platforms for medical professionals, along with being the largest medical PowerPoint search engine. 

For more details Healthcare Marketing

Wednesday, March 6, 2013

Differentiate Healthcare Selling: Make it Sufficiently Human



No one can dispute that everyone is selling something of the other. Whether we’re employees working for an organization and pitching colleagues on a new idea, entrepreneurs attracting funders to invest in their project, or individuals simply promoting their ideas, we are constantly trying to move others. 

Healthcare industry is no exception. Selling exists here also, and sometimes very aggressive. Doctors, medical marketers, administrators, nurses, and general staff is continuously interacting with patients, working to considerately understand their needs, empathize, communicate, educate and in the process, provide a solution for their requirements.

Healthcare industry has become very competitive these days, and that’s the reason, you will find some of the best salespeople in this industry. Traditionally, it’s been considered a taboo to link sales with healthcare industry. This is so, because physicians and surgeons looked upon as helping others and providing a service to the society. Healthcare professionals themselves were averse to give sales the primary place in their profession. Selling has been secondary. On the surface, it seems like an unlikely combination. 

This dilemma is very prominent and rightly so, because, in healthcare you certainly need to differentiate selling. You need to make it sufficiently human. But, like it or not, it will be there. So you better differentiate it to suite your profession. Moreover, it’s largely a matter of mindset. If you consider and portray your selling as a service to the society, the job is half done. Make your selling a personal and a purposeful service for the society. Your selling should be based on educating the patients and in the process selling your products and services.

Healthcareselling and delivery is and should be humane and not pure commercial like advertisers in general. Clinical proficiency and experience is one thing and sales skills for doctors and their staff members is something else. These sales skills are major contributors to success in patient satisfaction, case acceptance, treatment compliance and winning patient and professional referrals.
Thus, differentiate your healthcare selling; make it more humane to suite your profession.

For More details Medical Slides Online