You are aware of the Internet boom! People are online, and, we the huge opportunity in the form of digital channels, like email, social media, pay-per-click, etc.
Physicians, hospital executives and
other medical marketing decision-makers
are occupied with operations related to their profession and thus, marketing
usually lags behind. Moreover, these entities do not want to sound “needy and
greedy” by endorsing marketing for
healthcare industry. Because of all this, they fail to fully evaluate all
the media options available for them.
If you are reading this post,
chances are, you belong to healthcare industry. And, if you belong to healthcare industry, it would be good
for you to know, that, each of these channels has its purpose and each has the
potential to attract new patients if used properly. The challenge is to use the
proper advertising channels. Those which are best fit for you, as far as budget
and Return-on-Investment (ROI) are concerned.
With all due respect to all the
other marketing channels, it seems that healthcare industry heavily relies on
word-of-mouth and professional referrals. Social Media will sound a good fit in
this scenario. But, unfortunately, this highly
cost effective advertising is usually being ignored.
Healthcare is all about society and society demands you being social!
All you have got to do is, to be social, keeping in mind the demographics of
your target audience. It’s fun, and it’s also very effective.
www.slideworld.org is the #1 social
media platforms for medical professionals, along with being the largest medical
PowerPoint search engine.
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